Each year, the students in the Executive MBA Global Fashion Management have three shared seminars with our partner institutions: the Fashion Institute of Technology from New York and the Hong Kong Polytechnic University. The first of three seminars took place in New York last September; one will take place in China next November (Hong Kong, Shenzhen, and Shanghai).
From April 6th to 15th, the Parisian seminar – coordinated by Véronique Schilling, the Program Director – is mainly based around the specific issues in France in terms of design, culture, craftsmanship and luxury, with an in-depth focus on the issues of “high luxury clients” with Christian Dior Couture.
The seminar attendees include 63 students from FIT New York, Hong Kong Polytechnic University and the IFM. These professionals, of very diverse nationalities (18 Chinese, 13 Americans, 1 Canadian, 2 Argentineans, 1 Indian, 1 Pakistani, 2 Koreans, 2 Japanese, 1 Russian, 1 Swiss, 1 Bosnian, 1 Dutch, 1 Lebanese and 18 French) occupy mainly managerial posts in fashion or wish to orient their skills in that direction. Their average age is 35 and they have 5 years professional experience (11 for the IFM class).
The students attended the following seminars and activities:
« Christian Dior Couture: from a Haute Couture House to a Haute Luxury Brand »
By Sidney Toledano, CEO of Christian Dior Couture, and Thomas Bucaille, Worldwide HR Director for Christian Dior Couture.
www.diorcouture.com
A tour of the workshops and haute couture salons at Christian Dior (avenue Montaigne) given by Catherine Rivière (Head of haute couture at Christian Dior) and Philippe Le Moult (head of institutional relations, Christian Dior Couture).
« How Fashion reflects Social and Political Changes »
By Didier Grumbach (Président of the Fédération française de la Couture, du Prêt-à-Porter des Couturiers et des Créateurs de Mode).
www.modeaparis.com
« Les passages couverts parisiens » (The covered passages of Paris)
By Anne Vermès, Traits d’Unions agency.
www.traitsdunions.fr
With Jayne Curé, Associate lecturer at the IFM and head of the « Jayne Fashion Agency », and Philip Cacouris, head of International training, IFM.
« Chanel’s Fashion Strategy »
By Bruno Pavlovsky, President of Chanel’s fashion division.
www.chanel.com
With a tour of Coco Chanel’'s rue Cambon apartment, by Denise Dubois, Chane’'s heritage consultant.
www.chanel.com
« Hermes singularity in craftmanship and creativity »
By Guillaume de Seynes, Executive V.P. at Hermès International.
www.hermes.com
« From La Gazette du Bon Ton (1912-1925) to The Sartorialist: what’s the use of fashion media »
By Stéphane Wargnier, editorial director of Le Monde, Hermès and brand consultant.
Tour of the Yves Saint Laurent exhibition (thanks to the Fondation Pierre Bergé Yves Saint Laurent) at the Petit Palais. With Florence Müller, fashion historian, associate lecturer et the IFM and exhibition curator, Farid Chenoune, fashion historian, and associate lecturer at the IFM associate curator of the exhibition and Pascale Rafflin, ex head of licenses and franchises at Yves Saint Laurent.
www.fondation-pb-ysl.net
Exhibition website:
www.yslretrospective.com/
A guided tour of the exhibition, commentary by Florence Müller (video)
http://bit.ly/bd2dL1 (introduction)
http://bit.ly/dCkGtB (guided tour)
« YSL: a Fashion Company facing Strategic, Cultural and Managerial Changes »
By Luc Rafflin, ex HR Director at Yves Saint Laurent, Gucci Group.
« Senior Positions and Careers in the Fashion Business »
Floriane de Saint Pierre, president of Floriane de Saint Pierre et associés (FSPSA).
Juliette Li, consultant (FSPSA) and co-founder of Saint Pierre, Brabant, Li et Associés.
Céline Salnot, consultant (FSPSA).
www.fspsa.com/
« Some Keys to manage a Luxury Brand »
Par Berta de Pablos, director of international marketing and design, Boucheron.
www.boucheron.com
Et Bertrand Richez, consultant in design strategy.
« Luxe & Co / Deluxe: how Luxury lost its Luster? »
By Dana Thomas, journalist and writer.
Debate chaired by Philip Cacouris, head of International training, IFM.
« Luxury Online »
By Uche Okonkwo, CEO, Luxe Corp.
www.luxe-corp.com
www.luxe-mag.com
« Retail & Communication/Product, Identity, Experience »
By Luca Marchetti, semiologist and fashion specialist.
www.mosign.fr
« Fashion Consumer Intelligence »
By Danièle Clutier, Marketing lecturer and associate Director of Market Research & Consulting at the IFM.
www.ifm-paris.com/asp/en2/econ_etud_0.asp
« Managing a Fashion Economy Worldwide: when Sales Development and Credit Management fonction become critical for the Business »
By Dominique Chatelin, CEO at FDI Logbox.
www.fdi-logbox.com
« Aigle: a visionary Communication & Product Strategy dedicated to Outdoor and Reconnecting Man & Nature »
By Yves Mouries, ex-CEO of Aigle.
www.aigle.com
« British Fashion Industry: Irony & Paradox/the british High Street: Blessing or Curse? »
By Nick Byrne, Director of the Language Centre, London School of Economics.
« How to create & expand an Ethical Fashion Company ? »
A debate with:
Rachel Liu, co-founder of Ideo
www.ideocollection.com
Jérôme Schatzman, co-founder of Fair Planet / Tudo Bom
www.fairplanet.fr
www.tudobom.fr
Loïc Pollet , co-fondateur of Sebola
www.sebola.fr
Nathalie Ruelle, lecturer IFM, expert in ethical fashion.
Some photos from the seminar:
The closing night of the seminar:
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