MODE DE RECHERCHE N°11: THE PERFUME
Now online, the latest publication from the IFM.
 Jean-Claude Ellena The latest issue of Mode de Recherche deals with perfume. It includes an exclusive interview with Jean-Claude Ellena, in-house perfumer at Hermès since 2004 and five other articles that cover the history of perfume (Annick Le Guérer), the relationship between art and perfume (Frédéric Walter), the relationship between perfume and fashion (Anne-Sophie Trébuchet-Breitwiller), niche perfumes and alt consumers (Catherine Têtu), and perfume marketing (Benoît Heilbrunn). In addition to the interview he gave for Mode de Recherche, Jean-Claude Ellena came to the IFM on Wednesday March 11th to give a lecture on his profession and his vision of perfume as part of the Conférences publiques de l’IFM. For two hours he explained how a perfume is a “composition of materials like in music or painting”, with a system of “memorizing scents in order to objectify it”. In the hands of the perfumer scent becomes a “building material” with scents that are “thick, smooth, supple, creamy, tender, long, short…” The perfume creator “looks for links” and “simplifies it to find its strongest expression”, free from constraints. Now online, the latest publication of Mode de Recherche : http://www.ifm-paris.com/asp/fr2/ress_rech_3_5_modes.asp
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