Fashion and luxury companies in China — ranging not only from textiles to perfumes, cosmetics, jewelry, eyewear and home furnishings, but also to IT, media, finance and entertainment, distribution and public relations — are all committed to the pursuit of excellence in brand management, product strategy, and creative design.
To respond to the need of global talents in this pursuit of excellence, three remarkable institutions joined forces in 2006 to launch a unique program in China: the ADVANCED MANAGEMENT PROGRAM IN FASHION AND LUXURY.
This program has brought together the most renowned institutions for training in the field of management of fashion and luxury in Europe and China:
- The School of Economics and Management of Tsinghua University
- IFM, the Paris-based center of training and expertise in fashion, luxury and design
- HEC Paris, the leading European business school.
Since its inception, the AMP has trained over 250 managers, representing a dynamic network throughout China. Participants and alumni have come from companies such asLancôme (L’Oréal), Fiyta (watches), Lalique, Li Ning, Lufthansa Shopping Center, Publicis, Camaïeu, Mark Zhang, Shanghai Qinyi Garment, 21st Newspaper Chain, Fashion Group, Life Style Group, SOHU Net, Belles Shoes.
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« This seminar has been extremely inspiring to my job, the courses were just fitting my needs. The professors are top experts, they help us to understand the essence of brand management. I believe this seminar will have a great future in China ».
Laurence Ma, Brand General Manager, L’Oréal - Luxury Products Division.
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