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With the sustained and rapid development of China's economy, a wide range of fashion and luxury companies in China are committed to the pursuit of excellence in brand management, product strategy, and creative design. Companies ranging not only from textiles to perfumes, cosmetics, jewellery, eyewear and home furnishings, but also to IT, media, finance, entertainment, distribution and public relations, are all following this trend. A long-established major manufacturing centre, China is now becoming a leading market for fashion and luxury brands.
To promote international exchange in fashion, luxury and other relevant industries and to accelerate the training of leaders and advanced managerial talent in China's fashion and luxury industry, three top-level institutions joined forces to launch the ADVANCED MANAGEMENT PROGRAM IN FASHION & LUXURY (AMP):
- The School of Economics and Management of Tsinghua University
- IFM, the Paris-based leading institution for of training and expertise in fashion, luxury and design
- And HEC Paris, the leading European business school.
Since its inception in 2006, the AMP has trained over 250 managers, coming from all industries in the fashion and luxury sector and representing a dynamic network throughout China. Among participating companies are: Belle Shoes, Camaieu, Cemni Jewellery, Cuiwei Plaza Shopping Center, Etam, Fashion Weekly, Fiyta, Hachette Philipacchi Medias, Harmony World Watch, Herborist Cosmetics, Hiersun Diamonds, L'Oréal, Lancôme, Li Ning, Lufthansa Shopping Center, Microsoft, Ogilvy , Phoenix TV, Publicis, Shanghai Jahwa, Sodexo, Sohu.com, Whirlpool, TTF Studio Jewellery, etc.
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« This seminar has been extremely inspiring to my job, the courses were just fitting my needs. The professors are top experts, they help us to understand the essence of brand management. I believe this seminar will have a great future in China ».
Laurence Ma, Brand General Manager, L’Oréal - Luxury Products Division.
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