Advanced Management Program

MODULE 1:
GLOBALIZATION, STRATEGY AND INNOVATION
19-21 September 2008 (3 days in Beijing)

MODULE 2:
BRAND MANAGEMENT
17-19 October 2008 (3 Days in Beijing)

MODULE 3:
RETAIL & COMMUNICATION
14-16 November 2008 (3 Days in Beijing)

MODULE 4:
CONSUMER BEHAVIOR & PRODUCT POLICY
19-21 December 2008 (3 Days in Shanghai)

MODULE 5:
BUSINESS MODELS AND VALUE CHAIN
16-18 January 2009 (3 Days in Beijing)

MODULE 6:
FASHION CULTURE, CREATION & DESIGN
20-22 March 2009 (3 Days in Beijing)

CURRICULUM

MANAGEMENT OF A SUCCESSFUL FASHION & LUXURY BRAND

POSITIONING


				Foundation and Establishment of a Brand (MODULE 2)

				Positioning Plan and Management of a Brand (MODULE 2)

GLOBAL STRATEGY


				Innovation Management (MODULE 1)

				Business Models (MODULE 5)

IMPLEMENTATION


				Culture, Creation and Design (MODULE 6)

				Consumer Behavior & Luxury Product Strategy (MODULE 4)

				Communication Strategy and Planning (MODULE 3)

				Retail Strategy and Planning (MODULE 3)