Advanced Management Program

MODULE 1:
GLOBALIZATION, STRATEGY AND INNOVATION
全球化，战略与创新
18-20 September 2009 (3 days in Beijing)

MODULE 2:
BRAND MANAGEMENT
品牌管理
16-18 October 2009 (3 Days in Beijing)

MODULE 3:
COMMUNICATION & RETAIL
沟通和零售
20-22 November 2009 (3 Days in Beijing)

MODULE 4:
CONSUMER BEHAVIOR & PRODUCT STRATEGY
消费者行为和产品策略
18-20 December 2009 (3 Days in Shanghai)

MODULE 5:
VALUE CHAIN & BUSINESS MODELS
价值链和商业模式
15-17 January 2010 (3 Days in Beijing)

MODULE 6:
FASHION CULTURE, CREATION & DESIGN
时尚文化，创意与设计
19-21 March 2010 (3 Days in Beijing)

CURRICULUM

MANAGEMENT OF A SUCCESSFUL FASHION & LUXURY BRAND

POSITIONING


				Foundation and Establishment of a Brand (MODULE 2)

				Positioning Plan and Management of a Brand (MODULE 2)

GLOBAL STRATEGY


				Innovation Management (MODULE 1)

				Business Models (MODULE 5)

IMPLEMENTATION


				Culture, Creation and Design (MODULE 6)

				Consumer Behavior & Luxury Product Strategy (MODULE 4)

				Communication Strategy and Planning (MODULE 3)

				Retail Strategy and Planning (MODULE 3)