Advanced Management Program

Alain Dumont was a keynote speaker at the “Forbes Jing’an Nanjing Road Forum”, on Sept 26th in the Four Seasons Hotel Shanghai.

Jointly organized by The Economic Commission of Shanghai, The People’s Government of Jing’an District, Shanghai and Forbes China, the Forbes Jing’an Nanjing Road Forum aims to provide an open communication platform for the international brand owners, high-end retailing enterprises, consumers and relevant government bodies.

The theme of this year’s Forum was “Brand, Street and Market”.
Alain Dumont spoke and discussed during the afternoon about marketing strategies in China for International Brands.

Other keynote speakers included Yves Carcelle, President, Louis Vuitton.

Website: www.forbeschina.com

Martine Leherpeur opens her new office in Shanghai.
Opening Ceremony on September 26, 7 pm.
Shanghai Leherpeur Xiao Qiao
Business Consulting Co., Ltd.
Room 301-303, Building 3, Lane 200
Taikang Road, Luwan District
Shanghai, China
Tel 00 86-021-646 781 86
www.martineleherpeur.com

BRAND AND NARRATIVES
a book by Bruno Remaury
Available only on IFM’s web site.
Price : 18 €

Jean-Noël Kapferer's international reference book "Strategic Brand Management" will soon have a fourth edition, augmented and fully renovated , introducing key new models, concepts and cases, at Kogan Page editions.

CORE FACULTY & EXPERTS

	Jean-Pierre DETRIE Professor of Corporate Strategy, HEC PARIS.			LU Xiao-Bo Professor, Director of the Department of Information Art and Design, Academy of Arts and Design, Tsinghua University.
	Alain DUMONT Professor of strategy, HEC PARIS.			Bruno REMAURY PhD in Social Sciences, Professor of Communication, IFM.
	LI Fei Professor, Department of Marketing, School of Economics and Management, Tsinghua University.			Florence MÜLLER Professor of fashion history and culture, IFM.
	Marylise HEBRARD Lawyer, Director of the Sino-French Training and Exchange Centre in Notarial and Legal Studies, Shanghai.			WANG Gao Associate Professor and Deputy Chair of the Marketing Department at the School of Economics and Management, Tsinghua University.
	Jean-Noël KAPFERER Professor of Marketing, HEC PARIS, Jean-Noël Kapferer is a leading European expert in brand management.			XUE Lei Associate Professor, Department of Business Strategy and Policy, School of Economics and Management, Tsinghua University.
	DANIÈLE CLUTIER Professor in charge of fashion marketing at the IFM and associate director of IFM/ Market Research & Consulting.			ZHANG Jinli General Manager, Tsinghua Investment Management Company.