Advanced Management Program

An optional seminar in Paris takes place at the end of the program. It represents a unique opportunity for AMP participants to understand what makes the essence of Paris Haute Couture and luxury houses.

Emphasis will be put on the specific importance of culture, innovation and creation within these industries.

The experience includes high-level meetings and conferences given by experts and leaders from fashion, luxury and design industries.

“ The AMP Program is very helpful, especially for rethinking the relation between the brand and its customers”.

Kate Gong, Area Manager, Shanghai Intermoda, Etam Group.

PROGRAM OBJECTIVE
The objective of the Program is to provide opportunities for managers of the fashion and luxury sectors to develop the knowledge, international perspective and managerial skills required to enhance their company’s competitiveness, innovative capabilities and brand reputation. This is based on an integrated view of the successful business models in the industry, forces shaping competition, technological and sociological changes, and opportunities of international collaboration.

Students will become familiar with the current business and economic trends in fashion and luxury and learn about culture, practices and intangibles that make this sector unique.

Through close interaction with an international faculty composed of senior academic and professional lecturers from both France and China, students gain insight in fashion and luxury management issues and an in-depth understanding of tradition and modernity, theory and professional practice.

PARTICIPANTS
The ADVANCED MANAGEMENT PROGRAM IN FASHION & LUXURY is designed for corporate leaders, senior executive managers, senior heads of functional departments, high potential young managers, government representatives, experts working in the fashion, luxury, design-based industries and operating in China and international markets.

PARTNER INSTITUTIONS
The ADVANCED MANAGEMENT PROGRAM IN FASHION & LUXURY has been developed jointly by:
- the School of Economics and Management of TSINGHUA University.
- the INSTITUT FRANCAIS DE LA MODE –the leading Paris-based expertise centre for the fashion, design and creative Industries.
- HEC PARIS –Europe’s leading business school, affiliated to the Paris Chamber of Commerce and Industry.

The three institutions have joined forces in order to contribute to the exchange of experience in the industry at international level and to serve its management training needs.

LEARNING PROCESS
The ADVANCED MANAGEMENT PROGRAM IN FASHION & LUXURY is an integrated six step sequence of learning experiences providing the opportunity for executives to increase their knowledge, develop their skills and contacts to anticipate changes in the industry and enhance successfully the competitiveness of their company.

Pedagogic methods include lectures, case studies and exchange of experience. The program leaves space for exchange and experience for participants with different nationalities, different educational backgrounds, different positioning along the value chain, and different types of organization in terms of size and organizational culture.

LANGUAGE
The ADVANCED MANAGEMENT PROGRAM IN FASHION & LUXURY is a bi-lingual program. It is taught in English with Chinese translation. Course material is provided in both languages.