Advanced Management Program

MODULE 1:
GLOBALIZATION, STRATEGY AND INNOVATION
全球化，战略与创新
18-20 September 2009 (3 days in Beijing)

MODULE 2:
BRAND MANAGEMENT
品牌管理
16-18 October 2009 (3 Days in Beijing)

MODULE 3:
COMMUNICATION & RETAIL
沟通和零售
20-22 November 2009 (3 Days in Beijing)

MODULE 4:
CONSUMER BEHAVIOR & PRODUCT STRATEGY
消费者行为和产品策略
18-20 December 2009 (3 Days in Shanghai)

MODULE 5:
VALUE CHAIN & BUSINESS MODELS
价值链和商业模式
15-17 January 2010 (3 Days in Beijing)

MODULE 6:
FASHION CULTURE, CREATION & DESIGN
时尚文化，创意与设计
19-21 March 2010 (3 Days in Beijing)

CURRICULUM

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MODULE 1, GLOBALIZATION, STRATEGY AND INNOVATION
18-20 September 2009 (3 DAYS IN BEIJING)

Module 1 introduces the participants to the general trends of the industry, and helps them to think strategically and to take a global view, within the context of the Chinese market and its development. Briefing on the current status and prospects of the global fashion and luxury industry, and analyzing the competitive climate of the industry and the forces of competition around the world; Discussing the business strategies and competitive advantages of the international fashion industry, and exploring the key factors in developing strategies and pursuing competitive advantage—innovation and design.

Analyzing the role and importance of China in the fashion and luxury industry and discussing the challenges facing the Chinese fashion industry and market, using real cases.

FACULTY,
Alain DUMONT, Professor of strategy, HEC Paris
XUE Lei, Professor of business strategy and policy, Tsinghua SEM