Advanced Management Program

MODULE 1:
GLOBALIZATION, STRATEGY AND INNOVATION
19-21 September 2008 (3 days in Beijing)

MODULE 2:
BRAND MANAGEMENT
17-19 October 2008 (3 Days in Beijing)

MODULE 3:
RETAIL & COMMUNICATION
14-16 November 2008 (3 Days in Beijing)

MODULE 4:
CONSUMER BEHAVIOR & PRODUCT POLICY
19-21 December 2008 (3 Days in Shanghai)

MODULE 5:
BUSINESS MODELS AND VALUE CHAIN
16-18 January 2009 (3 Days in Beijing)

MODULE 6:
FASHION CULTURE, CREATION & DESIGN
20-22 March 2009 (3 Days in Beijing)

CURRICULUM

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MODULE 1, GLOBALIZATION, STRATEGY AND INNOVATION
19-21 September 2008 (3 DAYS IN BEIJING)

Module 1 introduces the participants to the general trends of the industry, and helps them to think strategically and to take a global view, within the context of the Chinese market and its development. Briefing on the current status and prospects of the global fashion and luxury industry, and analyzing the competitive climate of the industry and the forces of competition around the world; Discussing the business strategies and competitive advantages of the international fashion industry, and exploring the key factors in developing strategies and pursuing competitive advantage—innovation and design.

Analyzing the role and importance of China in the fashion and luxury industry and discussing the challenges facing the Chinese fashion industry and market, using real cases.

FACULTY,
Alain DUMONT, Professor of strategy, HEC Paris
XUE Lei, Professor of business strategy and policy, Tsinghua SEM