Advanced Management Program

MODULE 1:
GLOBALIZATION, STRATEGY AND INNOVATION
19-21 September 2008 (3 days in Beijing)

MODULE 2:
BRAND MANAGEMENT
17-19 October 2008 (3 Days in Beijing)

MODULE 3:
RETAIL & COMMUNICATION
14-16 November 2008 (3 Days in Beijing)

MODULE 4:
CONSUMER BEHAVIOR & PRODUCT POLICY
19-21 December 2008 (3 Days in Shanghai)

MODULE 5:
BUSINESS MODELS AND VALUE CHAIN
16-18 January 2009 (3 Days in Beijing)

MODULE 6:
FASHION CULTURE, CREATION & DESIGN
20-22 March 2009 (3 Days in Beijing)

CURRICULUM

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MODULE 5, BUSINESS MODELS AND VALUE CHAIN
16-18 January 2009 (3 DAYS IN BEIJING)

Module 5 focuses on successful business models and value chain in the fashion and luxury industry, which serve as guidance for the allocation of competition-oriented investment and resources, including industrial investment, product innovation, marketing and communication.

The module focuses discussions on successful business models and cases in the fashion industry, and participants analyze the value chain of the fashion industry, the structure of the value chain and various strategies derived from the value chain.

Discussion includes how to manage and control the activities that can be either internalized or outsourced.

FACULTY,
Jean-Pierre DETRIE, Professor of Strategy, HEC Paris
ZHANG Jinli, Professor, Tsinghua SEM