Advanced Management Program

MODULE 1:
GLOBALIZATION, STRATEGY AND INNOVATION
全球化，战略与创新
18-20 September 2009 (3 days in Beijing)

MODULE 2:
BRAND MANAGEMENT
品牌管理
16-18 October 2009 (3 Days in Beijing)

MODULE 3:
COMMUNICATION & RETAIL
沟通和零售
20-22 November 2009 (3 Days in Beijing)

MODULE 4:
CONSUMER BEHAVIOR & PRODUCT STRATEGY
消费者行为和产品策略
18-20 December 2009 (3 Days in Shanghai)

MODULE 5:
VALUE CHAIN & BUSINESS MODELS
价值链和商业模式
15-17 January 2010 (3 Days in Beijing)

MODULE 6:
FASHION CULTURE, CREATION & DESIGN
时尚文化，创意与设计
19-21 March 2010 (3 Days in Beijing)

CURRICULUM

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MODULE 5, VALUE CHAIN AND BUSINESS MODELS
15-17 January 2010 (3 DAYS IN BEIJING)

Module 5 focuses on successful business models and value chain in the fashion and luxury industry, which serve as guidance for the allocation of competition-oriented investment and resources, including industrial investment, product innovation, marketing and communication.

The module focuses discussions on successful business models and cases in the fashion industry, and participants analyze the value chain of the fashion industry, the structure of the value chain and various strategies derived from the value chain.

Discussion includes how to manage and control the activities that can be either internalized or outsourced.

FACULTY,
Jean-Pierre DETRIE, Professor of Strategy, HEC Paris
LIAO Li, Professor, Tsinghua SEM