Advanced Management Program

MODULE 1:
GLOBALIZATION, STRATEGY AND INNOVATION
19-21 September 2008 (3 days in Beijing)

MODULE 2:
BRAND MANAGEMENT
17-19 October 2008 (3 Days in Beijing)

MODULE 3:
RETAIL & COMMUNICATION
14-16 November 2008 (3 Days in Beijing)

MODULE 4:
CONSUMER BEHAVIOR & PRODUCT POLICY
19-21 December 2008 (3 Days in Shanghai)

MODULE 5:
BUSINESS MODELS AND VALUE CHAIN
16-18 January 2009 (3 Days in Beijing)

MODULE 6:
FASHION CULTURE, CREATION & DESIGN
20-22 March 2009 (3 Days in Beijing)

CURRICULUM

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MODULE 6, FASHION CULTURE, CREATION & DESIGN
20-22 March 2009 (3 DAYS IN BEIJING)

Module 6 provides an in-depth understanding of the keys to the nature of fashion trends and, based on this, forecasting major trends that may impact art, fashion, lifestyle and related industries, introducing different stages of fashion design history and the leading figures in fashion and haute couture worldwide.

Stress is placed on the importance of creation and design in branding. Analysis and discussion focuses on the cultural foundations for fashion and luxury in both Western and Chinese cultures.

FACULTY,
Florence MÜLLER, Professor of fashion history and culture, IFM
LU Xiao-Bo, Professor, Academy of Arts and Design, Tsinghua University