Advanced Management Program

MODULE 1:
GLOBALIZATION, STRATEGY AND INNOVATION
全球化，战略与创新
18-20 September 2009 (3 days in Beijing)

MODULE 2:
BRAND MANAGEMENT
品牌管理
16-18 October 2009 (3 Days in Beijing)

MODULE 3:
COMMUNICATION & RETAIL
沟通和零售
20-22 November 2009 (3 Days in Beijing)

MODULE 4:
CONSUMER BEHAVIOR & PRODUCT STRATEGY
消费者行为和产品策略
18-20 December 2009 (3 Days in Shanghai)

MODULE 5:
VALUE CHAIN & BUSINESS MODELS
价值链和商业模式
15-17 January 2010 (3 Days in Beijing)

MODULE 6:
FASHION CULTURE, CREATION & DESIGN
时尚文化，创意与设计
19-21 March 2010 (3 Days in Beijing)

CURRICULUM

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MODULE 6, FASHION CULTURE, CREATION & DESIGN
19-21 March 2010 (3 DAYS IN BEIJING)

Module 6 provides an in-depth understanding of the keys to the nature of fashion trends and, based on this, forecasting major trends that may impact art, fashion, lifestyle and related industries, introducing different stages of fashion design history and the leading figures in fashion and haute couture worldwide.

Stress is placed on the importance of creation and design in branding. Analysis and discussion focuses on the cultural foundations for fashion and luxury in both Western and Chinese cultures.

FACULTY,
Florence MÜLLER, Professor of fashion history and culture, IFM
LU Xiao-Bo, Professor, Academy of Arts and Design, Tsinghua University