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The
Management-Design Workshops
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The joint presence within the IFM of the Design and Management
programs enables us to set up work sessions that bring together
managers and designers. Two workshops that cover the issues
of strategic marketing, brand image and launching a new «
designer » brand are organized. The staggered academic
years (with a September starting date for the Management program
and January for the Design program) enables the “designers”
to meet over 100 « managers » in the course of the
year.
Management-Design Workshop
1
Brand analysis and development proposals
for Armor-lux, Maggy Rouf, Elle-création and Tag
Heuer
with Patricia
Romatet, a member of the IFM’s teaching
staff
Objective : « To integrate », within
the space of a two-week workshop the spirit of a brand
or fashion house. To comprehend the keys of the brand,
its strong points, its positioning, in tandem with the
students from the Management program.
To come up with new developments for this brand with the
other designers on the course.
Workshop Management-Design
Workshop 2
Launching a new « designer » label
with Patrick
Bègue, consultant and teacher
Objective : To promote the universe and identity
of a designer. To highlight the particularities of a creative
project using the appropriate strategy. To interpret the
global concept so as to make it accessible from a marketing
and sales point of view. To analyze the economic viability
of the project.
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