GFM
Executive MBA
|
TEACHING SEMINARS
|
PRACTICAL WORKSHOPS
|
CONFERENCES&
ENCOUNTERS
|
CLOSING WORKSHOPS
|
SECTION1
THE PRODUCT AND THE CREATIVE PROCESS |
Understanding the
creative process
Product development in fashion
Design : methodology & process
Organizing design and information systems
|
Establishing a price
range |
From the idea to
the product, sectorial examples: sport, perfume,
music... |
Collection analysis |
SECTION 2
DESIGN
& CULTURE |
The keys to contemporary
aesthetics
Building taste
Design history and culture
Fashion history and culture
|
Show analysis
The language of design
|
History of men’s
clothing
Fashion and design schools
|
Choosing an artistic
director |
SECTION 3
IMAGE & COMMUNICATION |
International communication
strategy
Brand image analysis
Commercial architecture and visual merchandising
|
Collection &
image: from the runway to the store
Analysis of point of sale
|
Panorama & role
of the fashion press
Theatricality and the point of sale & marketing
an experience
|
Writing a press
release |
SECTION 4
BRAND & STRATEGY |
Brand & Strategy(fashion,
luxury, cosmetics)
Marketing the offer / marketing the demand
The fashion and luxury product consumer
Globalization and competitiveness
International strategy
|
Write and present
a brief |
Panorama of European
distribution
Create, protect and valorize a brand internationally
|
Strategic marketing
case studies |
SECTION 5
MANAGEMENT & HR |
Business culture and managing
change
Managing design teams and inter-cultural teams
Culture & international business
|
Managing design teams
Inter-cultural management
|
Jobs in management and design
Crisis management |
Analysis of company culture |
SECTION 6
FINANCE |
Strategic analysis
Finance
Legal pointers
Start your own business plans
|
Business Model / Business Plan |
Creative added value and profitability
|
Start your own business |
