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« We have no choice but to consider
fashion as a true sociological and
economic influence that works on all levels throughout the economy.
The products involved have four main characteristics : short
life-cycles ;
artistic and aesthetic- based design ;high-profile designers
and brands ; a
faculty for being of their time and sometimes before their time.
Furnishings,
Clothing, furnishings, household appliances, electronic goods, computers, toys, and cars represent in total aproximatly 30 % of household budgets and all are directly concerned with fashion.»
The fashion and design sectors have one main characteristic
in common :
the constant emergence of new brands, companies, concepts, movements
and products that, to a greater or lesser extent, involve technological
innovation.
Fashion and industrial design products follow common rules :
the influential players
are often the same, consumer behavior is often similar, the
design and marketing
rhythms in both sectors are getting closer and their new products
define a new
standard that replaces existing products and take over the markets.
Why ? How ? Through an in-depth analysis of the logic and mechanism
that
underlie the market, IFM/Market Research & Consulting will
help you to
understand your environment, to anticipate change and will accompany
you in
establishing the appropriate and necessary response.
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