CONTROLLING THE INTERACTION BETWEEN
THE TREND DYNAMICS AND MARKET CHANGE
IFM / Market Research & Consulting provides an objective
and enlightened key to understanding the world of fashion and
design which sometimes seems to be overrun by subjective individuals
and irrational situations.
Our offer :
We propose to associate different analytical perspectives,
that result from the
conjunction of the multiple skills available at the IFM (fashion
marketing, social
sciences, sectorial economy, design management…), and
that ensure your issues are
dealt with in the optimal manner on a global scale.
IFM / Market Research & Consulting thus blends a macro-economic
approach that
takes into account the fashion and design environment on a
global level, with the
micro-economic analysis needed by the particular issues
facing companies with their
own markets and history to deal with.
MADE-TO-MEASURE SOLUTIONS
IFM / Market Research & Consulting will advise you
throughout our
collaboration through the following stages : analysis and
diagnosis,
recommendations for concrete action, follow-up supervision.
All of our research is made-to-measure. It uses methodology
based on qualitative investigation and quantitative
surveying.
This unique approach enables us to respond precisely to the
strategic and operational
issues facing companies, as well as those facing industry
groups, institutions or
municipalities (professional organizations, public sector…)
that are involved in the
promotion and development of the fashion and design sectors.
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