3 AREAS OF INTERVENTION TO ANSWER
YOUR QUESTIONS
Our take on the competitiveness of companies : what is generally
called into
question or needs to be adjusted originates in the gap between
the existing offer or brand identity one the one hand and the
motivations and expectations of the market on the other.
Markets run along rules that bring together sociological, economic,
cultural and
geographic dimensions… in addition to the individual dimension
of the client (be it
companies or consumers). However, gaps appear naturally from
one season to the next in all of the markets that are subject
to fashion and fluctuating trends.
It is thus necessary to carry out complete or partial surveys
of brand or company identity and the businesses that run them
by first asking three questions : What are the
perceptions of the market according to client segments and
the main impression given by the brand or company’s identity
? What can be diagnosed in relation to the products offered
by the company and its competitiveness ? What action needs
to be taken ?
Using these introductory questions as a basis, IFM / Market
research & Consulting organizes its analysis and recommendations,
elaborated from a strategic or operational angle, along three
lines of intervention :
1. ANTICIPATE THE
FUTURE WITH A STRATEGIC VISION
How is the strategic environment of the company evolving?
What are the consequences and what lessons must be learned
?
What are the gaps between your identity and the positioning
perceived by your target market ?
What are the targets and positioning that would maximize your
impact and boost your turnover ?
What are the offers that are seen as the alternative to yours
?
What are their strengths and weaknesses ?
What relevance and legitimacy in terms of activity and brand
image do diversification and range extension have ?
In a new market, what are the existing offers, what do the
consumers of fashion and
design products want ?
In order to answer your questions, IFM / Market Research
& Consulting uses the very latest investigative and explorative
tools, in order to gauge how the current territories of legitimacy,
client sensibility and prospects will react to the changes
envisaged.
2. MANAGE COMPANIES, OFFERS
AND BRANDS ON AN OPERATIONAL LEVEL
In a changing environment, the way you run your business is
constantly being called into question.
Is your range of products in line with the identity defined,
its positioning and the changes in the market ? Is your product
and brand narrative correctly perceived by the consumers and
clients ?
Is your pricing policy correct, in accordance with the perception
of the offer and the
references ? Do the points-of-sale truly express the brand
? Do the signs given carry
the brand’s identity ?
What are the main competitors on the market and what are
the differentiating elements
appreciated by the clients?
IFM / Market Research & Consulting proposes operational
answers within the framework of the strategic global vision
of the company ? A rational approach is the best complement
to the sensibility and intuition of your teams.
3. ANTICIPATE THE
IMPACT OF ECONOMIC, POLITICAL AND SOCIAL CHANGE
IFM / Market Research & Consulting covers the
overall environment that surrounds
a company as well as its own specific issues.
What impact have the changes in consumption and distribution
had on the sector ? What influence do socio-demographic changes
have?
What are the consequences of the globalization of trade?
How do the bilateral free-trade agreements influence the flow
of products and skills, and as such competitiveness? What
adaptations are companies forced to make due to macro-economic
changes?
What means must be deployed by a country, region or geographical
zone in order
to elaborate an ambitious industrial policy and actively promote
this?
At the heart of the sector, IFM / Market Research &
Consulting makes its economic intelligence, the result of
its privileged role as « guardian» of the profession,
available to companies and institutions and offers recommendations
for action that are adapted to your environment.
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