The variety of the tools at our disposal corresponds to the variety of your questions :
- client and target focus groups
- in-depth individual interviews
- qualitative mini focus groups
- observational research
- quantitative surveys
- strategic database analysis
- forecasts and simulations
- segmentation and typologies

These interventions are organized according to your specific needs in an « ad
hoc » manner.
Given the variety of factors that influence and shape our sectors, we have
brought together experts from the different fields within the fashion and design sectors.
The IFM / Market Research & Consulting team is multi-disciplinary, and can rely on a palette of high-level skills :
- strategic marketing
- design management / product and strategy management
- the fashion collection process / organization of product offer
- communication / merchandising
- international economy
- industrial policy / sourcing
- quantitative techniques / databases / forecasting
- qualitative techniques / psychology / sociology / semiology

The extensive resources of the IFM / Market Research & Consulting team rely on specialists from all of these areas within the IFM.

They are supplemented by our external consultants, who intervene when their expertise is called for. Due to their extensive experience in industry, their knowledge of the reality of organizations is second to none.