 |
The Surveys and Panels department of IFM / ECONOMIC TRENDS
&
FORECASTING create and develop instruments that supervise the
textile and fashion markets on a quantitative and qualitative
level. Over the years it has developed the unique skill of comprehending
the structure of the offer and
consumer behavior on an international level, enabling the department
to provide a spot-on, up to the minute vision of the competitive
environment and
the evolution of the different segments of the supply chain
for companies,
professional organizations and the public sector.
The Surveys and Panels department intervene to observe and measure
of the
intermediate markets in the chain (B to B surveys) as well as
in the supervision of end-user consumption and the habits and
attitudes of consumers (B to C surveys).
With relation to the French market, it supplies the Economic
Observatory’s trend
analyses thanks to the information supplied by its panel
of distributors, whose results are a reference for the entire
textile industry, and thanks to the data from its consumer
data base, a veritable microcosm of national consumption.
The precision and exactitude of its results are the result of
a high level of expertise that
comes from:
• the use of a specific methodology for each survey (survey
tools and data gathering)
• the pre-definition of target populations
• the construction and segmentation of representative
samples of target segments
• the elaboration of quantitative questionnaires and
qualitative interview guides
• statistical data treatment : extrapolations and readjustments,
segmentations and typologies, market potential simulations
In order to carry out the different types of surveys on the
most solid basis possible, the
Surveys and Panels department rely on:
• a close relationship with the big market research firms
who carry out
the fieldwork in the consumer surveys (one on one, telephone
or
Internet), while keeping control over the writing of questionnaires
and
the ownership of the data.
• Its own network of international market researchers
with a specific
fashion-textile specialty acquired through experience and training
ensure that the specialized vocabulary of the profession is
used and
that the issues are properly understood. (B to B surveys).
• its partnership with a team of international psycho-sociologists
specialized in in-depth qualitative interviews with consumers
and in
running focus groups
|
|
|
