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Brands and Narratives
Brands and the Cultural Collective Unconscious
Bruno Remaury
Price : 18 €
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Brands, we are told, are part of our culture. This book will not only question the relevance of this statement but it will also examine the links that exist between brands and the great cultural narratives from which they claim legitimacy. Moreover, it aims to measure the consequences of the advent of a growing « culture of consumption » in contemporary culture. It begins with a reading of the types of narratives used, taking different examples (from Air France to Evian or Marlboro) followed by an analysis of the cultural narratives behind Chanel, Dior and Saint Laurent.
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