Major in Image
majeur-image

Art Direction today requires, more than ever, a global view on brand strategy, image building and communication.

The communication and image sector offers substantial employment opportunities in the areas of visual merchandising, scenography, photo styling, graphic art direction and web art direction amongst others.

Every year, companies actively participate in imagining projects with IFM image designers: CHANEL, CHRISTIAN DIOR COUTURE, DOM PERIGNON, HERMÈS, MAISON MICHEL, MATS ROMBAUT, MARTINEZ LIERAH, OLYMPIA LE TAN…

Know-how on production techniques enable designers to create in a more realistic way without forfeiting inventiveness. 

Curriculum

The program consists of workshops and masterclasses, all coached by professional experts, providing a natural and immediate link with the sector, and a perfect match between the skills of the designers and the needs of the market.

#1: FASHION AND TREND STYLING

STORY TELLING & PHOTOSHOOT
Imagine a personal fashion editorial. Attend a brand brief and imagine a fashion editorial for a brand. Articulate a strong statement and develop ideas and visual references. Discover and understand the technical constraints. Construct and organize the needed elements with a view to extensive photoshoots. Post-produce your editorial.

#2: GRAPHIC COMMUNICATION & EDITING

LAYOUT & VISUAL COMMUNICATION DEVELOPMENTS
Imagine the visual identity and packaging for a young designer brand. Study and reinvent the web strategy and edit a new e-design for a partner brand. Imagine and edit the values, the creative dimension and the layout of a magazine. Ensure the development and follow-up of the project creating an editorial team. Acquire mastery of all parameters ranging from pure aesthetics to graphic technology. Present the result in front of brand representatives.

#3: ART DIRECTION

BRAND NAME, EVENT PRODUCTION & VISUAL MERCHANDISING
Explore brand concepts. Analyze the communication policy of partner brands. Set up a design brief as an art director. Develop the capacity of working in a team on different subjects such as: space analysis, exhibition concept, web design concept…

#4 : CREATIVE STRATEGY 

BUSINESS PROJECT, BUSINESS PLAN & COSTING
Organize and collect information with a view to producing the designed event. Compare creativity, technical constraints and production costs. Draft a letter of intent of an innovative fashion concept. Define a strategy and develop a financial plan.

#5 : CREATIVE IDENTITY

PORTFOLIO CONSTRUCTION & INTERVIEW COACHING
Make digital presentations at the end of each workshop in front of a jury of professionals. Learn how to communicate your creative universe. Study how to adapt your communication to any actor of the creative chain. Transform your portfolio into a truly professional tool. Prepare yourself for interviews and meet all the major recruitment actors in the business.

 

Workshops Management/Design

Joint workshops allow IFM designers and managers to work together and cover topics such as creative identity, marketing strategy, brand image and the launch of an innovative fashion concept.

 

Internship

The program includes a 6-month internship within a company. It reinforces contacts between designers and professionals in the industry.

Former image design students have carried out internships in companies such as: CHANEL, CHLOÉ, CHRISTIAN DIOR, HERMÈS, KITSUNÉ, LA CHOSE, LE SOUK, LOUIS VUITTON, OHLMAN CONSORTI, PIERRE HARDY, SPILL, VALENTINO, VETEMENTS...

bandeau

36, Quai d'Austerlitz - 75013 Paris - France — T. +33 (0)1 70 38 89 89 — F. + 33 (0)1 70 38 89 00 — ifm@ifm-paris.com — Plan d'accès

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