COURSE ORGANISATION

• 16 monthly 3-day seminars (Thursday, Friday and Saturday) at IFM in French;
• 3 intensive 10-day common seminars in New York, Paris and Hong Kong /Shenzen / Canton / Shanghai, in English;
• Individual project to be carried out during the year;
• Teaching in English and French.

The classes at the IFM are in the form of monthly three-day seminars including classes and case studies and are taught by the IFM permanent teaching staff and guest lecturers.

The teaching is structured around 6 main units:

• Product & the Creative Process
• Design & Culture
• Image & Communication
• Brand & Strategy
• Management & Human Resources
• Finance & Management

The theoretical and practical teaching in the program offers:

• classes and conferences ;
• case studies and workshops to close each session;
• practical experimental workshops;
• contributions from professionals, conferences and visits;
• individual coaching sessions.

Three intensive seminars bring together students and professionals from three continents:

• New York (late September/early October) ;
• Paris (late March/early April) ;
• Hong Kong (late November/early December)