IFM’s Retailer’s Panel means we can follow the evolution of the consumption of fashion and textile items on a monthly basis using constant data. The results are sent directly to us from the retailers themselves as well as by the Fédération du e-commerce et de la vente à distance, and are tallied every month with the assurance of absolute confidentiality for the individual data.
The results are tallied by range and by retail circuit and are published monthly in the Distri-Bilan.
The Economic Observatory has broadened its field of analysis to shoes, leather goods and textile accessories. The document is free of charge and is available to download on IFM’s website. It is also emailed to the Observatory’s entire contact database (4000 recipients).
In addition, we carry out a consumer study each year with GFK. An international trade database ensures constant updates on current events in external trade in textile and clothing between France and European Union member states.
Fashion and accessories brands and stores are the subject of a study that provides the basis for a directory. This document provides an exhaustive and precise vision of the world of specialist chain stores in France: clothing and home interiors textiles, shoes, leather goods and jewelry.
Qualitative surveys of consumers are carried out based on in-depth individual interviews and group sessions, taking constant care to cover the specific motivations linked to the fashion and textile sectors, a methodology which distinguishes IFM’s approach from other market research institutes that specialize in consumer goods.
IFM has set up two specific observatories: one on technical textiles and the other on luxury.
IFM makes its strategic vision available to businesses through the R3iLab (Réseau Innovation Immatérielle pour l’Industrie).