This text is one of the best examples of a stylistic reading of a fashion brand, in which the characteristics of the Chanel style are examined, blazing a trail for a discipline that is still rare today, the aesthetic analysis of a design brand. This text identifies and explains the components of a brand that is all the more exemplary that, since its establishment in 1909, has never ceased to regenerate itself, endlessly reactivating its strictly established stylistic territory.